Strong Advert
Design
2018. Figma.
About
Web content monetisation is easy to implement, but difficult to execute well. Subscription models don’t work for everyone and advertising leaves much to be desired. My design for a “Strong Advert” aims to reduce the quantity and improve the quality of adverts for content driven websites. This is done by providing a single, focused, interactive, advert that respectfully engages and rewards the user for supporting the website.
What Frequently Happens
Websites show too many advertisements. This contributes to:
Their design aesthetic and branding being damaged.
Slower performance and load times.
User distraction from content.
Users blocking adverts in retaliation.
Lowering the value of each individual advert.
Loss of trust in the website.
We have all come across websites that are a messy collage of adverts and content.
What the stakeholders desire
Users:
Less advertising.
Free content.
Websites that load quickly.
Websites:
Passive, per user income.
An appealing and succinct design.
Advertisers :
Their adverts to be seen.
Their adverts to be acted upon.
Their brand to be remembered.
What Is a strong Advert?
Watching the video and interacting with the brand/advert through the quiz unlocks advert free browsing for a limited amount of time.
The strong advert consists of two parts: a video and a quiz on the video.
Strong Advert Mock-UP
For this mock-up I decided to use Reuters.com as a test case. News media websites are heavily effected by monetisation difficulties, and would benefit greatly from using a Strong Advert.
Current Reuters website with inline advertising.
Notice of change.
To ease the transition between advertising models, users should be notified of upcoming changes.
First viewing of the advert.
The first viewing of the advert is very important. To many users, adverts of a similar nature are considered hostile.
To counter this, affiliation between the advert and the website should be solidified. Providing information on how the advert works is also paramount.
Follow up viewing of the advert.
Quiz first attempt.
Quiz second attempt.
Correct answer. Call to action.
Advert free browsing.